There are signs of economic recovery, and according to a Monmouth University/Gannett New Jersey Poll released on May 27, tourism at the Jersey Shore may not take a hit to the extent that had been originally predicted at the peak of the economic turmoil in the winter.

Among the findings of the poll:

• 6 out of 10 New Jersey residents are planning on visiting the Shore area during the summer months;
• 21 percent will vacation for a week or more; and,
• 38 percent are planning visits shorter than a week.

The “length of stay” numbers indicate that the economy is limiting overall tourism vacation days, which may have an impact on shore merchants. However, according a report in the Asbury Park Press, Patrick Murray, the Monmouth University polling director, says “the economic mix will be different from last year, which may actually benefit Shore merchants.”

Perhaps Shore merchants will be forced to become more innovative in their sales approach this year?

We’re looking forward to tracking tourism trends and merchant activities over the course of this summer. If you notice any creative promotions, please drop us a line!